Bnei Baruch Archive: Recurring Faces, Positions and Profiles

The same names appear in court materials, Israeli media publications, LinkedIn profiles and group photographs from the organization’s events. For the reader, this is a reference file: who appears near the managerial circle, what position the person holds and which document or photograph supports it.

The archive gathers profile screenshots, press publications, photographs from congresses and social media. In the investigation by The Seventh Eye and Shakuf of December 18, 2024, this personnel pattern received a word from the movement’s own internal vocabulary: “ambassadors,” people presented as an advance force in the corridors of power. The publication listed Gilad and Tahel Shadmon, Sonya Ishchenko, Einat Heyman, Moti Shachar, Shimi Rein, Yehudit Levy and Lior Gor. The political conclusion is handled separately: the family layer in the Shadmon article, and the budgetary layer in the 50-million bill analysis.

The Menuhin family: municipal position and the movement circle

On October 30, 2023, Calcalist published an article about Efrat Menuhin, a marketer connected to Kabbalah La'Am whom Energy Minister Israel Katz appointed director of the Electricity Authority without any experience in the field. A screenshot of that publication is preserved in the archive. A group photo from a Michael Sanilevich Facebook post dated February 12, 2025 records the Menuhin family’s social proximity to the movement’s environment: a restaurant, glasses, a shared table. Eran Menuhin’s LinkedIn profile completes the picture: the career path of a person whose family appears both in a public personnel story and in Bnei Baruch’s social environment.

The Calcalist publication names the person. The February 2025 photograph places that name inside a specific circle. The profile confirms the career link.

Kolman Vornovitsky: Google employee and the movement’s inner circle

Kolman Vornovitsky’s LinkedIn profile records a Software Engineer position at Google, continuously since 2010, more than 16 years of experience. A photograph from Michael Sanilevich’s Facebook post of March 17, 2020 places Vornovitsky next to Sanilevich at a festive event, apparently connected to Purim. Two lines intersect in one person: an engineering position at one of the world’s largest technology companies and social proximity to the Bnei Baruch core.

The archive also preserves a concrete episode. On September 25, 2018, Google AdWords sent an email stopping the BB_Bney Baruch advertising campaign connected to Aura Aharon Appelbaum’s site. The disapproval wording was Destination not working. The campaign, however, was legal, and the stated reason did not match the actual content of the page.

The project editors state that the stopping of this campaign was not an automatic moderation error. According to the editors’ information, Vornovitsky, who worked inside Google, used internal connections to influence the blocking decision. The email screenshots documented the result. The profile documented access. The photograph with Sanilevich documented the connection. More on similar episodes appears in the article on Ami Liberman.

Recurring faces: from forums to the inner circle

The Google search screenshot records Anastasia Vornovitsky, an employee of the Petah Tikva municipality with a work email on the ptikva.org.il domain. Her surname matches that of Kolman Vornovitsky, who appears in the previous section as a Google engineer and participant in the movement’s inner circle. In one family: a corporate position at Google and a municipal position. The preserved photograph from an official conference shows four men with badges, participants in an event connected to Bnei Baruch. A separate group photo in an office space captures figures labeled in the archive as Shimi and Grisha. This frame also echoes the The Seventh Eye publication: Shimi Rein is described there as one of the “ambassadors” who entered Yoav Kisch’s office and later became his spokesperson; Yehudit Levy is described as having worked for the Knesset director general; Lior Gor as a figure active in the parliamentary environment as a lobbyist. The sources also preserve LinkedIn profiles for Gabriel Wissotzky and Gregory Shilin.

Each photograph on its own is a fragment. The same faces appear at movement conferences, in municipal records, in professional networks and in group photos near the managerial circle. The photographs remain photographs; the archive is useful because the name, position, image and published source sit next to one another.

Milwidsky’s legal-political role remains in the profile article. The archive has a narrower task: quickly connect a recurring face with a position, visual material and publication, without turning every profile into a separate accusatory essay.