Cult Archive: Recurring Faces, Positions and Profiles of Laitman's Personnel Network
Where you are in the dossier: Politics and archive Mixed evidence
The same names keep returning in court filings, Israeli press coverage, LinkedIn profiles, and shared photographs from cult events. All these figures share one center: Michael Laitman, the cult’s sole leader, and this file collects his personnel network around him. Next to each name stand a position and the record that keeps that name near the leadership circle: a profile screenshot, a press item, a photograph from a conference, or a social-media post.
The investigation by The Seventh Eye and Shakuf from December 18, 2024 gave this staffing pattern a label from the cult’s own vocabulary: “ambassadors,” an advance force in corridors of power. It named Gilad and Tahel Shadmon, Sonya Ishchenko, Einat Heyman, Moti Shachar, Shimi Rein, Yehudit Levy and Lior Gor. The family angle appears in the Shadmon article; the budget trail in the 50-million bill analysis.
The Minuchin family: municipal position and the cult circle
On October 30, 2023, Calcalist reported on Efrat Minuchin, a marketer tied to Kabbalah La'Am, whom Energy Minister Israel Katz appointed director of the Electricity Authority without experience. A February 12, 2025 Facebook post by Michael Sanilevich places the Minuchin family inside the cult’s circle. Eran Minuchin’s LinkedIn profile shows one family visible in both a public scandal and inside Bnei Baruch’s social network.
The Calcalist piece names her. The February 2025 photograph places the name in a specific circle. The LinkedIn profile confirms the career.
This appointment is detailed in the separate article on Israel Katz’s staffing practice. The archive ties the name to the cult’s circle.
Kolman Vornovitsky: Google employee and the cult’s inner circle
Kolman Vornovitsky’s LinkedIn shows a Software Engineer role at Google, continuously since 2010, over 16 years. A photograph from Michael Sanilevich’s Facebook post of March 17, 2020 places him next to Sanilevich at a festive event tied to Purim. Two records converge: an engineering position at one of the world’s largest tech companies, and social access to the Bnei Baruch core.
The archive preserves a specific episode. On September 25, 2018, Google AdWords sent an email shutting down the BB_Bney Baruch campaign tied to Aura Aharon Appelbaum’s site. The reason given: Destination not working. The campaign was legal. The stated reason did not match the page.
The project editors state this was not an automatic error. According to their information, Vornovitsky, working inside Google, used internal access to influence the blocking decision. The email screenshots document the result. The LinkedIn profile documents the access. The photograph with Sanilevich documents the connection. More such episodes appear in the article on Ami Liberman.
Recurring faces: from forums to the inner circle
A Google search shows Anastasia Vornovitsky, a Petah Tikva municipality employee with email anastasiav@ptikva.org.il. Her surname matches Kolman Vornovitsky: a Google engineer and member of the cult’s inner circle. One family holds two positions - corporate access at Google, municipal office at Petah Tikva. An official conference photograph shows four men with badges from a Bnei Baruch event. An office photograph labels Shimi and Grisha. The Seventh Eye publication identifies Shimi Rein as one of the “ambassadors” in Yoav Kisch’s office. The sources preserve LinkedIn profiles for Gabriel Wissotzky and Gregory Shilin.
The same faces recur: cult conferences, municipal registries, professional networks, shared photos next to the inner circle.
In the same investigation by The Seventh Eye and Shakuf, internal footage emerged with people on this list speaking directly. Hanoch Milwidsky and Gilad Shadmon presented the “ambassadors” one by one. Shadmon, filmed by the National Road Safety Authority sign where he sat on the board, says: “Here I serve as an ambassador. Everyone knows who I represent.”
Moti Shachar filmed himself explaining he works for Miri Regev “on behalf of the unification of the people”: “What does it mean to be an ambassador? To be an ambassador is to take everything we receive every morning, tick-tick-tick-tick, and let it seep out here, in the cracks.” The publication links “every morning” to Laitman’s daily lesson. The Seventh Eye cites an affidavit by Rina Ben-Ami, who served on the leadership of the cult’s Tel Aviv chapter: Laitman used the morning lessons to pass his students messages meant for political mobilization - “some of them open, and some encrypted in the internal language of ‘Bnei Baruch.’” Shachar’s words “let it seep out here, in the cracks” describe exactly this mechanism. The cynical calculation belongs entirely to Laitman, the cult’s sole leader: he leads the lesson himself, and the man in the minister’s office carries what he heard into his government job and calls it the unification of the people.
Shimi Rein joined Yoav Kisch’s office as health minister and later became his spokesperson. He explains to fellow members: “Everyone here, in the Knesset corridors, knows that I’m a representative of the unification team in Likud.” Yehudit Levy, daughter of Oren Levy (content director of Kabbalah La'Am and a cult senior figure), calls herself an “ambassador” and describes working for the Knesset director general. Lior Gor says: “For the past eight months I’ve worked as a lobbyist in the Knesset, helping the Histadrut,” and promises a network “ever broader and deeper” to launch someday: “Just tell us when to start, and boom, this machine will work and bring excellent results.” Tahel Shadmon calls on fellow members to become “ambassadors” too.
Both publications released the recordings together on December 18, 2024, and within them the same pattern repeats: a person states whom he represents at his workplace - Knesset, ministry, or minister’s office. This is a plan to take over the corridors of power: that is exactly what the headline of the Shakuf investigation called it. The cult’s people speak this plan aloud, by name, on camera.
Milwidsky’s legal-political role is detailed in the separate profile. This narrower task: connect a recurring face to a position, image, and source. Following the 2026 Likud primaries, the person who represented the “ambassadors” on the internal broadcast stands at 38th, an unwinnable slot on the final list. How these faces divide into layers (leader, family, lawyers, money, politics) appears on the power map.