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Cult Archive: Recurring Faces, Positions and Profiles of Laitman's Personnel Network

Where you are in the dossier: Politics and archive Mixed evidence

An informal evening dinner: about fifteen men from the Bnei Baruch circle at a shared table in a private apartment

The same names keep turning up in court filings, Israeli press, LinkedIn, and cult photographs. This file puts basics side by side: name, position, and source.

The investigation by The Seventh Eye and Shakuf from December 18, 2024 gave this staffing pattern a label from the cult’s own vocabulary: “ambassadors,” an advance force in corridors of power. It named Gilad and Tahel Shadmon, Sonya Ishchenko, Einat Heyman, Moti Shachar, Shimi Rein, Yehudit Levy and Lior Gor. The family angle appears in the Shadmon article; the budget trail in the 50-million bill analysis.

Screenshot of a Calcalist publication about Efrat Minuchin and her municipal appointment Michael Sanilevich Facebook post of February 12, 2025: a photograph in a restaurant with participants from the Minuchin family circle

On October 30, 2023, Calcalist reported on Efrat Minuchin, a marketer tied to Kabbalah La'Am, whom Energy Minister Israel Katz appointed director of the Electricity Authority without experience. A February 12, 2025 Facebook post by Michael Sanilevich places the Minuchin family inside the cult’s circle. Eran Minuchin’s LinkedIn profile shows one family visible in both a public scandal and inside Bnei Baruch’s social network.

The Calcalist piece names her. The February 2025 photograph places the name in a specific circle. The LinkedIn profile confirms the career.

This appointment is detailed in the separate article on Israel Katz’s staffing practice. The archive ties the name to the cult’s circle.

Kolman Vornovitsky: Google employee and the cult’s inner circle

Screenshot of Kolman Vornovitsky's LinkedIn profile showing work experience at Google Michael Sanilevich Facebook post of March 17, 2020: Kolman Vornovitsky (highlighted) next to Sanilevich at an event, apparently connected to Purim Google Ads email disapproving an advertising campaign connected to the Appelbaum site Google Ads problem report for the BB_Bney Baruch campaign with the wording Destination not working

Kolman Vornovitsky’s LinkedIn shows a Software Engineer role at Google, continuously since 2010, over 16 years. A photograph from Michael Sanilevich’s Facebook post of March 17, 2020 places him next to Sanilevich at a festive event tied to Purim. Two records converge: an engineering position at one of the world’s largest tech companies, and social access to the Bnei Baruch core.

The archive preserves a specific episode. On September 25, 2018, Google AdWords sent an email shutting down the BB_Bney Baruch campaign tied to Aura Aharon Appelbaum’s site. The reason given: Destination not working. The campaign was legal. The stated reason did not match the page.

The project editors state this was not an automatic error. According to their information, Vornovitsky, working inside Google, used internal access to influence the blocking decision. The email screenshots document the result. The LinkedIn profile documents the access. The photograph with Sanilevich documents the connection. More such episodes appear in the article on Ami Liberman.

Recurring faces: from forums to the inner circle

Google search screenshot: Anastasia Vornovitsky in Petah Tikva municipality results with the contact email anastasiav@ptikva.org.il Four men with badges at an official conference connected to Bnei Baruch Group photo in an office space: figures labeled in the archive as Shimi and Grisha among cult participants

A Google search shows Anastasia Vornovitsky, a Petah Tikva municipality employee with email anastasiav@ptikva.org.il. Her surname matches Kolman Vornovitsky: a Google engineer and member of the cult’s inner circle. One family holds two positions - corporate access at Google, municipal office at Petah Tikva. An official conference photograph shows four men with badges from a Bnei Baruch event. An office photograph labels Shimi and Grisha. The Seventh Eye publication identifies Shimi Rein as one of the “ambassadors” in Yoav Kisch’s office. The sources preserve LinkedIn profiles for Gabriel Wissotzky and Gregory Shilin.

The same faces recur: cult conferences, municipal registries, professional networks, shared photos next to the inner circle.

In the same investigation by The Seventh Eye and Shakuf, internal footage emerged with people on this list speaking directly. Hanoch Milwidsky and Gilad Shadmon presented the “ambassadors” one by one. Shadmon, filmed by the National Road Safety Authority sign where he sat on the board, says: “Here I serve as an ambassador. Everyone knows who I represent.”

Moti Shachar filmed himself explaining he works for Miri Regev “on behalf of the unification of the people”: “What does it mean to be an ambassador? To be an ambassador is to take everything we receive every morning, tick-tick-tick-tick, and let it seep out here, in the cracks.” The publication links “every morning” to Laitman’s daily lesson. The cynical calculation belongs entirely to Laitman, the cult’s sole leader: he teaches; his followers listen; they carry what they heard into government offices and call it the unification of the people. The cult’s doctrine becomes state work.

Shimi Rein joined Yoav Kisch’s office as health minister and later became his spokesperson. He explains to fellow members: “Everyone here, in the Knesset corridors, knows that I’m a representative of the unification team in Likud.” Yehudit Levy, daughter of Oren Levy (content director of Kabbalah La'Am and a cult senior figure), calls herself an “ambassador” and describes working for the Knesset director general. Lior Gor says: “For the past eight months I’ve worked as a lobbyist in the Knesset, helping the Histadrut,” and promises a network “ever broader and deeper” to launch someday: “Just tell us when to start, and boom, this machine will work and bring excellent results.” Tahel Shadmon calls on fellow members to become “ambassadors” too.

Both publications released the recordings together on December 18, 2024, and within them the same pattern repeats: a person states whom he represents at his workplace - Knesset, ministry, or minister’s office. The archive records the intention of the cult’s people, and that is enough: it was spoken aloud, by name, on camera.

Milwidsky’s legal-political role is detailed in the separate profile. This narrower task: connect a recurring face to a position, image, and source. How these faces divide into layers (leader, family, lawyers, money, politics) appears on the power map.

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